Today’s fascist style must concern itself not with aestheticizing the political as such — that’s already been accomplished after all — but instead must work to produce conditions of sufficient confusion, apathy, irony, or symbolic distance about what they are trying to do, so that they can fall within liberal democracies’ commitment to tolerance. The memetic and anonymous nature of fascist image production becomes paramount. There are no Albert Speer in the alt-right. Individual creativity is surrendered to the crowd, the mass, in exchange for a perception of powerful group cohesion. Their memes are often marked by a slapdash, cut-and-paste aesthetic
— which, like Trump’s clumsy braggadocio, is precisely what makes them appear accessible.