What unites Yelp, Seamless and Venmo is, in part, their desire to monopolize particular spheres of adult life (“spaces,” in Valleyspeak). They also offer services that diminish the user’s autonomy in a way that might — held at certain angles to the light — read as patronizing, when we’re supposed to be the patrons. We cannot find food on our own, or choose a restaurant, or settle a tiny debt. Where that dependency feels unseemly in the context of independent adult life, it feels appropriate if the user’s position remains childlike, and the childlikeness makes sense when you consider that Yelp depends on us to write reviews, and therefore must, like a fun mom, make chores feel fun too.