Stafford Beer, a cyberneticist who worked with Chile’s socialist government, sought to find a balance between scale and individual autonomy in large social systems. His works sets an example for how we might accept responsibility for the internet and make it reflect the fullness of our humanity rather than reduce us to Like/Subscribe/Share cogs.

Technologies that write text for us aim to eliminate ambiguity from communication and make it more efficient. But the more popular these technologies become, the more they place all text under suspicion of being lazily produced, without any sincere human effort or intention behind it. Rather than becoming clearer, it becomes utterly inscrutable.